Archive for Fundraising

How to get the best out of online fundraising

In the last ten years or so, the field of fundraising has been revolutionised by the arrival of the internet. No longer is fundraising the act of knocking on every door in the neighbourhood with a clipboard in hand. Now, thanks to the internet, fundraisers are able to effectively knock on the door of thousands of people every day, via harnessing social media and email, with the proverbial clipboard being transformed into a ‘JustGiving’, ‘Virgin Money Giving’ or ‘EveryClick’ page. There’s no doubt that the internet has made fundraising – and fundraising to a high target – a lot more achievable, but online fundraising is no-one click fix, so read on to find out how to make your online fundraising campaign as successful as it can be!

It’s all about the emails
There are a lot of blogs and articles out there about social media, and what an amazing fundraising tool it is, and they’re not wrong, social media should be the life and soul of any online fundraising campaign. But don’t forget about good old fashioned emails. Due to the accent of social media, emails now tend to be used for more business-like transactions, so to receive a personal email in amongst formal mailings would be a real unexpected pleasure for the recipient, and stand out in their minds much more than a random post that pops up on a Facebook feed.

But make sure to be careful how you put together your recipient lists, and how you word your emails – different strokes for different folks! The type of email you might send to old classmates or parents of friends would be different to the one you send to your work friends. So bear this in mind,

Tell the Story
This is where social media really comes into its own! Don’t just send out one tweet/fb post about your challenge asking for donations, really tell the story of your challenge and your fundraising, tell everyone what you’re most nervous about for your challenge, what events you’re putting on for your fundraising, why the charity you have chosen is so important, etc – don’t forget to always include a link back to your fundraising page so people can donate easily.
Use all the mediums at your disposal to keep things interesting, post photos and videos of your fundraising events and efforts. Set yourself mini goals and build up a buzz on social media. We recently organised ‘The BT Red Nose Challenge: Hell and High Water’ which saw a team of celebrities white water raft down the Zambezi to raise money for Comic Relief. As a final push, Radio 1 DJ Greg James pledged to jump into the Zambezi River naked when a certain fundraising goal was reached, and (thanks to a massive social media buzz and a push by Radio 1) it was…and he did! We hardly recommend you go to such measures, but mini goals and extra forfeits like this, combined with a social media push, can really help tell the story and give people more reasons to donate!

Make use of new online technologies
There is always something new and exciting happening in the world of online fundraising. One of the latest is an easy two minute way to create your own challenge website at a cost of just £20. A website can provide a centralised hub which can host detailed information about yourself, your challenge, your charity, your fundraising page, your blog and pics. This is great as you can use this to engage your local press by sending them a link to your site – the easier it is for them to find info, the more likely they are to give you the coverage you need. You can also offer businesses the opportunity to feature their logo and information on your website in return for corporate sponsorship. To find out more info about setting up your own challenge website, visit thechallengenetwork.com.

Here at Charity Challenge, we’re going to be soon launching our very own new piece of online technology, that we hope is going to have a very big impact on online fundraising, and it going to be of special interest to our charity partners, so watch this space!
We hope you found this article useful! For more top tips, and to see the many other amazing challenges we offer, you can visit our website at www.charitychallenge.com. To keep up to date on all Charity Challenge news, please enter your email address into the adjacent box to subscribe to our mailing list.

When Dreams and reality Collide Part 4 -Laurie Sodomlak starts fundraising for her journey of a lifetime to Peru next year!

People are always surprising…..I received a call from  Mac’s Convenience store owner who had seen my Garage Sale poster.  He wanted me to call his brother because he  wanted to do a fundraiser with me.  I was  completely stunned by the open generosity of this offer.  Later that week, I visited Arshad at his Mac’s Convenience store.  We talked and  decided on a date for a BBQ.

Arshad began collecting donations during the week leading  up to the BBQ and again, I simply created a poster for the store, made a few of  my special pink ribbon cookies.  Arshad, his suppliers and one of his regular customers donated prizes and all of the food items.

On the day of the BBQ, the sun was shining, a good sign  that it was going to be a great day!  My friend Kathy and I, did a little decorating, put up our pink poster on the  road, and promptly at 11:00 a local resident, Carla who had seen the poster showed up to get the first hamburger. The day was filled with many of Arshad’s regular customers stopping by and enjoying a burger, cookie and a drink and of course getting their ticket for one of the prizes that Arshad had wrapped in pink paper!  One of the visitors that stands out in my mind was a 11 year old boy and his friend.  He had a special haircut, a ribbon. I asked him about it and of course took his photo! 

He told me that his hair stylist told him it was breast cancer month and he thought it was a good idea to get this ribbon design.  We need more young people like him.  The great part was that he was one of the lucky winners of the silent auction prizes!

It was another one of those amazing days when so many people shared their connections to breast cancer, thanked me for doing this fundraiser for the Canadian Breast Cancer Foundation and continued to be very generous.  Thank you to the generosity of Arshad from the Mac’s Convenience Store and his customers, I had a $544.10 to deposit to my fundraising.

If you would like to donate to my cause, then you can visit  my fundraising page here. To find out more about the amazing charity I’m fundraising for, you can visit the Canadian Breast Cancer  Foundation here.

If you’ve been inspired by to take on your own challenge of a lifetime whilst raising money for the charity of your choice, you can visit the charity challenge website at www.charitychallenge.ca where you can find lots of amazing challenges, including the Mt Kilimanjaro summit climb challenge, the Great Wall Discovery  challenge – which takes place on China’s Great Wall! and of course the Trek to Machu Picchu  Charity Challenge based in Peru!

Top Fundraising Tips – from Charity Challengers past, present and future!

For a surprisingly large number of our challengers, it is not the thought of cycling for days on end, or trekking for over 8 hours a day or even summiting a volcano that makes them quake in their boots. Instead, it’s the rather terrifying notion of fundraising enough money to meet their sponsorship target!

To provide a helping hand, we have a page on our website dedicated to fundraising, and also an ‘A-Z of Fundraising Ideas’ document. But we understand that the very best fundraising tips are ones that come first hand, and tried and tested by someone walking the same footsteps as you. So, with help from some of our Charity Challenger Facebook friends, we’ve put together a list of 10 top ways to fundraise big money for your charity.

1)      Get in touch with your Charity

It is as much in their interest as yours that you do well with your fundraising, so your charity will be more than happy to give you advice and ideas about how to go about your fundraising, and provide you with any necessary or official documentation you may need to get started.

2)      Set up a fundraising page online:

The first real step of your fundraising campaign is to set up a means whereby money can donated to your charity in reference to your cause. For many the simplest way to do this is to set up an online fundraising page at sites such as JustgivingEveryclick and Virgin Money Giving. Using this page, your friends, family and well wishers can donate to your cause with minimum hassle.

3)      Get the word out

Now that your fundraising page is set up, make sure people know about it. Email your page’s link around to everyone you know, put up a link as your Facebook status, tweet about, etc. Don’t be shy with this, taking on a challenge of a lifetime and raising money and awareness for a deserving charity is about the most interesting thing you could be doing and people will want to hear about it, and more than likely will want to donate as well! Don’t stop at friends and family, get in touch with your local paper and publications as well, your challenge will make an excellent story for them and get your cause some great publicity.

4)       Get Family and friends involved

According to our recent Dog Sledding challenger Siân Gillham the key is ‎”Delegate, delegate, delegate! Get your friends and family to help you, its hard work on your own.” And she’s quite right, raising sponsorship money can be a daunting prospect, so get your friends and family involved in braining storming fundraising ideas and helping you out with the groundwork. After all, charity and fundraising is all about putting time and money aside to help people out. Escambray Encounter Challenger Susan Carroll was even able to combine fundraising with socialising – “When I was fundraising for a challenge, I held a dinner party called wine, dine and donate, everybody who came brought a dish and donated a tenner”.

5)      Approach Local businesses

This is an aspect of fundraising that unnerves quite a lot of people, but it really is worth conquering those nerves and remembering that the worse they can do is say no! Charity challenger Kate Jones recommends visiting the all your local shops, “my sisters and I go around our local shops asking if they’d like to donate anything for our fundraising night for st davids hospice. We usually get quite bit!” As it will help give them a good reputation and a bit of publicity, businesses will likely be willing to do something to help you with your fundraising campaign, such as give you items to use to raffle prizes, or let you rent out a space for an event free of charge etc. Getting in touch with local organisation worked really well for upcoming Trek to The Home of the Dalai Lama Challenger Shauna Mullan – “I sent out letters requesting bag packs to all the usual stores & got a lot of support from smaller branches of M&S/tesco.”

6)      Sell stuff

Sometimes you don’t need to look further than your own attic to find a way to raise your minimum sponsorship. So why not do a bit of spring cleaning and put aside some items that you wouldn’t mind parting with. It’s surprising just how much money you can bring in by selling your stuff on ebay or by spending a couple of early mornings at your local Car boot sale.

7)      Organise an event

A great way to fundraise a substantial amount of money is to set up a special event, and the sky’s the limit with what you can do! Challenger Shauna Mullan arranged a Teddy Bears picnic and got her daughters school involved.  Veteran Charity Challenger Jo Buckett organised Race nights (an evening watching video of horse racing, plus betting), pub quizzes are a classic and ‘Zumbathons’ are apparently all the range right now, challenger Marion Baker Was Dance even had the creative idea of setting up and selling tickets for a paranormal ghost hunt! Organising events such as these can be hard work, but they are great fun and can help you raise lots of money and awareness for your charity!

8)      Every little helps

For those of you who just don’t have the time to arrange big events, there are lots of lower key everyday things you do. For challenge veteran Jo Berridge cake baking worked a treat; “I made cakes and took them to work and then conveniently left a sponsorship form next to them. I didn’t ask for donations/sponsorship in exchange for cake but everyone just assumed that was the deal and I raised almost £200! No effort involved other than baking the cakes”. You won’t always raise big money, but it all helps and takes you that one step closer to your fundraising target.

9)      Think big

Don’t be afraid to be think big with regards to your fundraising, Etna Volcanic Adventure  Challenger Rob Sharp wrote to big corporations and a couple of celebrities in his quest for sponsorship, which paid off with a very exciting and mysterious £500 anonymous donation. Don’t be shy of thinking outside the box either. Great Wall Discovery challenger Emma Stanford  had an inspired idea. “We put together a special Cook book! We collected recipes from family, friends,Gary Rhodes and phil vickery. Had our local craft centre for adults with disabilities do the art work. Found a local printer who printed 300 books for free. Sold them all for £3.95 each. Even got some signed by phil and Gary!”

10)  Embrace it

Fundraising as much as you can for your charity is as much part of the charity challenge experience as the challenge itself. So embrace and enjoy it! You may have to take yourself out of your comfort zone and do things you never thought you would or could do, but going above and beyond and achieving something that will not only change your life, but also the doubtless hundreds of lives that your charity effects, is what charity challenge is all about! So work hard for your fundraising and be proud of what you raise.

We hope you found this article useful! To learn more about all our charity challenges,  Please visit our website at www.charitychallenge.com  and to keep up to date on all our challenge news, subscribe to this blog by clicking on the orange RSS button, you can also enter your email address into the adjacent box to subscribe to our mailing list.