pr

The challenges provide an incredibly powerful opportunity, both internally and externally, to communicate how you are executing your company’s mission and values.

By engaging your people first hand to go and work with these communities on a community challenge, you are creating highly motivated ambassadors for the development organisations and their causes, and your company’s support for them.

Your staff return immensely enthused and filter back their experiences not only through to their colleagues and departments, but often the personal stories are so powerful, they get communicated through companywide presentations and films, online diaries and blogs, exhibitions in reception HQs and articles throughout your in house magazines and intranets.

It is these passionate testimonials, coming from within rather than from the top, that are truly authentic reputation building blocks.

Participants also take the story home with them and tell their story to family and friends with just as much vigor. By allowing and supporting your employees to help address the social issues they care about, you create highly visible advocates for all parties involved.

The programme can be used to launch initiatives, products and events throughout all departments, including marketing, CSR and HR. Charity challenge have worked closely with numerous multinational corporations on the management of their programmes and we can help advise how to maximise every opportunity throughout your organisation.