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Work for us: Marketing Manager (Permanent/Full time)

Charity Challenge is recruiting a Marketing Manager to join the team in our London office. The role is a permanent full time position.

Who we are: Charity Challenge is a multi-award winning adventure travel operator and event management company best known for organising the celebrity based BT Red Nose Day Kilimanjaro climb.

We aim to deliver memorable, dynamic and safe challenge events in both popular and off the beaten track destinations, creating tailor-made events for charity and corporate clients whilst providing personalised, friendly and excellent customer service, advice and support. Our brand is based on values of professionalism, transparency, excellence, safety and passion in all that we do.

We are looking to recruit a passionate, creative and analytically minded Marketing Manager to join our highly driven, ambitious and dynamic team. For more details about the company please visit: www.charitychallenge.com

Who you are: You are digital marketing whizz with a flair for creativity and analytics. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept and design through to execution and analytics.

You excel in researching target audiences and creating data driven marketing campaigns. In addition you are confident in website management, optimising SEO/SEM and usability. You have experience with managing brand reputation and engagement and have a creative flair with design and copy writing.

SUMMARY
The Marketing Manager is responsible for the day to day marketing activities of the organisation and long term marketing strategy for Charity Challenge to meet the company’s objectives and targets.


THE ROLE
• Help define the consumer marketing plan; establish the optimal marketing mix; website usability and optimisation; and report marketing results to senior management team

• Participate in the establishment, implementation and measurement of the effectiveness of initiatives to help drive bookings for international and national events, including paid advertising, in-bound marketing process, email and social media marketing

• Work both at the planning level by generating bold and innovative ideas for growth and at the tactical level by helping to manage advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems

• Manage and create the full life-cycle of smart, compelling, targeted customer journeys related to marketing automation for both B2B and B2C campaigns. Work with the Sales Team to identify and generate leads for New Business Development

• Planning and designing web, SEO/SEM, email, social media and display advertising campaigns

• Maintaining our social media presence in association with our social media agency

• Measuring and reporting on the performance of all digital marketing campaigns and website analytics against previous performance, ROI and KPI’s

• Identify trends and insights and optimise spend and performance based on the insights

• Plan, design, execute and measure experiments and conversions tests

• Collaborate with internal teams to create landing pages and optimise user experience

• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Help identify and evaluate partnership opportunities, which could include co-marketing with reputable industry experts and retailers and engagement with adventure travel and responsible tourism communities

• Grow and manage our video content with our partner, GoFilm and maximise digital marketing opportunities

• Build brand awareness, engagement and personality through social media channels together with reputation management

• Be responsible for our brand guidelines and management

• Evaluate emerging technologies.

Core competencies
The successful candidate will be creative, highly analytical, resourceful, customer focused, team oriented, and will have an ability to work independently under time constraints to meet deadlines. You will have a proven track record for leading successful marketing programs across multiple touch points. A passion and understanding of developing website usability and brand engagement through social media channels, a love of adventure tourism, and a highly energetic flair of copywriting!

Basic Qualifications:
• 4+ years of relevant experience in marketing or marketing communications; of which at least 2 years in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising
• Proven track-record of delivering online (including mobile) traffic growth from multiple sources including multiple social media channels, mobile marketing, organic and paid search, email marketing, affiliate marketing, social networking, referrals and banner advertisements
• Highly creative experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels
• Solid knowledge of website analytics tools ie. Google Analytics
• Experience in setting up and optimising Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Strong analytical and quantitative skills; strong bias towards data-based decision making and comfort with financial and operational analysis. Comfortable rolling up sleeves to perform quantitative analysis.
• Proven ability synthesizing full funnel analytics, testing (such as A/B and multivariate) and customer insights into successful marketing strategies
• A strong understanding of website development, optimisation, usability and analytics
• Budget planning and management
• Facility with Excel required for reporting purposes
• Database management experience including audience profiling
• Use of CRM systems and email marketing software
• Up-to-date with the latest trends and best practices in online marketing and measurement

Preferred Attributes:
• Passion for adventure travel, understanding of responsible tourism and the third sector
• Bachelor’s Degree in Marketing
• Self-motivated and highly results-driven in fast-paced environment
• Excellent attention to detail, communication, presentation and interpersonal skills
• Strong sense of brand and editorial voice; the ability to harmonize message across multiple channels and marketing vehicles
• Use of design platforms such as InDesign and Photoshop.

What you can expect from us:
• We are a small business with a friendly office, full of people with passion for what they are doing. It is a lively and busy environment. We can promise that you will be challenged in your role! This is a chance to do something special, and work not only in the travel sector but also do something to help worthwhile causes
• The potential to travel and experience a challenge
• Monday to Friday, 09.00 – 17.30 hours
• 24 Days holiday per year (plus bank holidays).

Competitive salary dependent on experience.

Applications close Thursday 25th May. Please send your CV, along with a covering letter detailing why you are suitable for the role, to susan@charitychallenge.com

We are now recruiting for the position of Bookings and Finance Administrator

Background

Our company (Challenges (Un) Limited, trading as Charity Challenge) has been in business for more than 14 years and is currently 14 people strong. We work exclusively for the charity sector, raising funds for worthwhile causes. We operate treks, bike rides, mountain climbs and other adventure travel itineraries, whereby our clients raise money for charity through their participation. We operate about 100+ challenges a year and have raised over £38m for 1500+ UK and Irish registered charities to date.

We have organised the very successful BT Red Nose Day Climb and BT Hell and High Water expeditions for a number of celebrities, including Gary Barlow, Cheryl Cole, Chris Moyles, Jack Dee, Dara O’Briain and Melanie Chisholm, which have together raised over £5.35million for Comic Relief.

The company has gone from strength to strength developing an excellent reputation both within the corporate and charity sectors, donating hundreds of thousands of pounds to local community projects in the countries in which we operate.

The role

We are looking to recruit someone to assist with the bookings and finance departments.  They will have proven first class organisational, attention to detail, numeracy, customer service and communication skills including excellent spelling, punctuation and grammar due to the high level of front line, customer-facing written communications which are fundamental to the role. The successful candidate will also need to prove they are first rate administrators possessing high levels of attention to detail to successfully manage and take responsibility for the smooth day to day operation of our busy bookings department. They will also be able to take initiative and be independent in the role within the context of a team environment. This is a varied role that encompasses all aspects of the booking process from point of sale through to departure and responding to any queries or complaints with regards to our booking process, insurance and cancellation terms. As the role will also involve working with the finance team and assisting them in their day-to-day duties, you will be familiar with financial procedures, and preferably have experience with Sage line 50, although this is not essential.

The role includes:

•    Responding to and processing all post sale enquiries including cancellations, changes of expedition and late bookings.
•    Speaking to participants, charities and answering a wide range of general enquiries on the phone.
•    Responding to queries and complaints both on the phone and by email.
•    Processing of online and paper booking forms onto a bespoke database.
•    Sending authorization requests to charities and following up where necessary.
•    Dealing with new charities and assisting them in registering with Charity Challenge.
•    Actioning all participant and charity information updates and requests.
•    Issuing insurance policies to participants and tour leaders, and logging details.
•    Completing monthly insurance and IPP declarations, and filing the quarterly ATOL report.
•    Dealing with all insurance queries from participants, tour leaders and charities.
•    Updating website with any bookings and insurance related information.
•    Assisting the financial controller with timely financial administration of the purchase ledger system using Sage line 50
•    Reconciliations of bank accounts and credit cards in both sterling and foreign currencies.
•    Assist in year-end accounts preparation.
•    Assist with sales ledger and credit control.

Minimum requirements

Essential:
•    2 years post sale customer service / administration experience, preferably (but not essentially) in a travel related role.
•    Clearly demonstrable organizational and administrative skills and experience, including excellent written skills.
•    You must be a multi-tasker and be adept at successfully prioritising a full and varied workload.
•    Proficient with Word and Excel, and with very good general IT skills.
•    Attention to detail and a high level of accuracy are essential.
•    High level of numeracy skills and data analysis experience
•    A proactive, friendly, methodical, diligent and personable approach.
•    We need someone who can show initiative to get the job done, working both independently and as part of the team.

Desirable:
•    Demonstrated experience of financial control and financial management in a small/medium sized organisation
•    Some experience with insurance.
•    Experience and/or personal knowledge of adventure travel and/or the charity sector is

Preferable.
•    Capacity to effectively coordinate and manage finance-related timelines
•    Advanced knowledge of IT systems, specifically Sage Line 50 – desirable
•    Experience of working with web based invoicing systems preferable.

What you can expect from us
•    We are a small business, friendly office, full of people with passion for what they are doing. It is a lively and busy environment.
•    This is a chance to do something special, and work not only in the travel but also charity sector.
•    Salary is from £18 – 20K depending on experience.
•    Mon-Friday 0900-1730hrs.
•    24 Days holiday a year plus your birthday as a bonus day off and bank holidays.

To apply for this role email your CV along with a covering letter to bookings@charitychallenge.com.

Application Deadline: Wednesday 18th July 2013

We are now recruiting for the position of Operations Manager

background

Our company (Challenges (Un)Limited, trading as Charity Challenge) has been in business for twelve years and is currently 13 people strong. We work exclusively for the charity sector, raising funds for worthwhile causes. We operate treks, bike rides, mountain climbs, skydives and other adventure travel itineraries, whereby our clients raise money for charity through their participation. We operate about 100+ challenges a year and have raised over £35m for 1300+ UK and Irish registered charities to date. We have also just launched a new operation out of Toronto, Canada for the North American market.

To round off the first decade for Charity Challenge, we organised the very successful BT Red Nose Day Climb for Gary Barlow, Cheryl Cole, Kimberley Walsh, Ronan Keating, Chris Moyles, Denise Van Outen, Alesha Dixon, Ben Shephard and Fearne Cotton which raised over £3.35million for Comic Relief.

The company has gone from strength to strength developing an excellent reputation both within the corporate and charity sectors, donating tens of thousands of pounds to local community projects in the countries in which we operate, and building houses, schools and health centres in developing countries as part of our award winning community challenge programme.

the role

We are looking to recruit someone with experience, drive and passion to join our operations team as an Operations Manager. We would expect you to manage a variety of challenges in different countries in which we operate amounting to approximately 10 different itineraries with 40+ departures in up to 11 different countries.  You will work within an operations team of 5 and will report to the Head of Operations.

The role will be one of overseeing and accepting responsibility for the day to day challenge preparation, organisation and operation, including liaison with ground handlers, the flights team, the sales team, the charities with whom we work and the passengers who book on to our challenges, making sure we offer the very highest levels of service and seamless efficiency to our clients and also you will ensure that we are operating to the highest standards of safety (as set out in “Challenge Safe,” our in-house Safety Management System) and quality as well as adhering to good responsible tourism practice.

The role includes:

operations

Pre-challenge:

  • Reviewing and updating all safety documentation for your challenges
  • Booking new departure dates in cooperation with the sales team
  • Researching and setting up new itineraries
  • Monitoring pax numbers, ensuring/monitoring profitability in liaison with the finance team
  • Liaising with ground handlers to ensure all operational details are correct, that any ad hoc changes or difference to exclusive itineraries have been organised and accounted for and any extra costs passed to the sales team.
  • Managing the ground handlers and negotiating rates. Dealing with queries from clients regarding all elements of the challenges and briefing leaders
  • Liaison with the flights team to ensure group flight schedules are all uploaded, leaders’ and medics’ flights are booked, extensions, add-ons and special requests are all in order ensuring any queries are answered and the challenge is running smoothly, handling emergencies / crisis (on call duty including evenings and weekends on a rota basis).
  • Dealing with feedback from the field (from clients and challenge leaders), liaising with ground handlers with a view to implementing changes to improve the programme in order to avoid re-occurrence of problems.  Being pro-active to avoid future complaints, following up on feedback from comments where necessary.

During-challenge:

  • Ensuring ground handlers in each country are working within their contract with Charity Challenge (carrying out all of the ground arrangements including hotels, food, transfers and so on).

Post-challenge:

  • Dealing with feedback from the field (from clients and challenge leaders), liaising with ground handlers with a view to implementing changes to improve the programme in order to avoid re-occurrence of problems.  Being pro-active to avoid future complaints, following up on feedback from comments where necessary.

General:

  • Taking responsibility for the maintenance and improvement of the quality and most importantly, the safety of your challenges – including training and ongoing appraisal of both UK and local leaders.
  • Assisting with the recruitment and training of both UK and local leaders as required
  • Liaising with the flights department regarding airlines and fares to ensure the correct flights are booked for all your challenges and that the agreed fares are within budget.
  • Liaising with clients: helping them prepare for their challenge, sending out visa application info, vaccinations, kit list etc, joining instructions, updates to their itineraries and flight details etc.  Collate challenge feedback and respond where necessary to problems.  Assisting clients with insurance claims on their return etc.
  • Ensuring challenge leaders and doctors on your challenges have signed off contracts.  Ensuring challenge leaders and doctors are prepared for their challenge with briefings, manual and relevant documents.
  • Organising and conducting a debrief post-challenge and detailed information fed back to the ground handler.
  • Prepare and ensure all customer facing documents are up to date and accurate on the website –  Q&A / fact file / itinerary / kit list
  • Attending WTM and other trade exhibitions as appropriate/required
  • Cross checking invoices from ground handlers and ensuring payment is made promptly
  • Assessing current costs and seeing where cost reductions could be made. Acquiring shadow quotes and negotiating with ground handlers to reduce those costs
  • Product Development – developing new challenges in liaison with the Operations and/or Sales team
  • Bespoke challenges – assisting in tailor making exclusive group challenges: sourcing ground handler, devising itinerary to client specifications, liaison with GH and negotiating cost.
  • Management of and responsibility for operations-based projects as per requirements

marketing

  • Assess levels of in country branding on your challenges and make recommendations to the marketing team
  • Blog Writing within your country areas.
  • Product and Sales Webinars and Presentations.

 what we are looking for

  • We are of course looking for someone with the relevant group/charity tour operation experience who has a sound knowledge of principles of safety and risk management.
  • Someone with adventure travel experience on at least two continents. Ideally but not essentially, you will have spent some time in South America and have had experience leading or acting as a charity representative on an expedition (although this is not an absolute pre-requisite).
  • In addition, we are looking for someone who is highly organised and process driven  with an excellent level of attention to detail to manage this area of our business.
  • Specifically, you should be able to manage your time efficiently, prioritise work loads and competently project manage many tasks, with a high level of care and attention to detail all at the same time.
  • You should also have the ability to take the initiative with regards to running your own portfolio of challenges and be a confident and competent communicator with clients and overseas ground handlers.
  • You will mainly be using Word, Excel, Powerpoint and Microsoft Outlook as well as our in-house database.

 what you can expect from us

  • We are a small business, friendly office in North London, full of people with passion for what they are doing.  It is a lively and busy environment. This is a chance to do something special, and work not only in the travel but also charity sector.
  • The job will also include experiencing the challenges and or conducting recces so will include some international travel.
  • Salary is negotiable depending on experience.
  • Mon-Friday 0900-1730hrs. One week in 4 will be spent on 24 hour emergency duty
  • 27 Days holiday a year plus your birthday as a bonus day off, and one extra day each year for up to an additional three years.

you can be part of our unique organisation helping to change people’s lives and raise millions for charity!

To apply for this role email your CV along with a covering letter to challenges@charitychallenge.com.

Application Deadline: Tuesday 18th June 2013

Leaders wanted…could it be you?

Charity Challenge often needs to recruit enthusiastic, experienced leaders to lead and manage overseas expeditions; mountain climbs, treks, bike rides and house-building community based challenges.  Expeditions are run all over the world in aid of UK & Irish registered charities.  The challenges are of varying degrees of difficulty that enable people from all walks of life and abilities to make a difference to someone’s life by pushing their personal boundaries.

In your role as a challenge leader you will have a set itinerary to manage and will be working with a local ground handler and support team to run this in a safe and efficient manner.  You will be the main point of contact for the clients and will need to liaise with the ground handler over any client problems, changes to the itinerary and generally efficiency of the expedition.

You will be given a handbook detailing all that the role entails on completion of a successful interview.

what we are looking for

  • We are of course looking for someone with the relevant group expedition leading experience (preferably overseas) with a larger adventure tour operator and/or within the charity sector.
  • Personal travel experience to the developing world is a requirement and high altitude trekking experience is desirable.
  • You will also possess relevant wilderness and remote rescue and emergency care qualifications (or be prepared to acquire them) – the minimum requirement is REC Level 2 but higher levels of rescue and emergency care training is advantageous. You may possibly also possess mountain leader qualifications
  • In addition, we are looking for someone who is highly organised and with a good level of attention to detail to manage these busy expeditions and ensure they run smoothly.
  • Specifically, you should be able to manage your time efficiently with a high level of care and attention all at the same time.
  • You should also have and the ability to take the initiative and be a confident and competent communicator with clients and overseas ground handlers.
  • You should have a good knowledge of overseas health and safety issues and be a diplomatic and effective problem solver who can keep calm in a crisis

For further information or to apply for this job please contact kathryn@charitychallenge.com and enclose your CV.